The challenges of the food industry

 

The food market in India is still emerging and improving. The country has a huge potential to contribute towards global food markets. It is a developing country where agriculture is still developing. With an emphasis on irrigation, improvement of agricultural productivity and better use of infrastructures, India is well placed to craft its own unique food experience. However, opportunities in the food consultants in Chennai are not evenly distributed across the different regions.

Let us discuss the challenges that are being faced by the market in India. India is one of the world's fastest growing food exporters. The rising middle class in this growing economy has been the driving force behind the market's growth in recent years. However, this is also the era of immense competition that is fighting to earn market share. If you want to make your mark in the market and earn significant profits, then you have to make right choices and adopt the right strategies.

With an expanding middle class and a growing economy, there are a lot of opportunities for every entrepreneur. You can grab any opportunity that comes your way but you need to ensure that you grab it with both hands. While the global economy improves, opportunities for every entrepreneur are at their peak. In this scenario, you should be very careful and smart about choosing the right opportunities that come your way.

The first challenge is related to entry. India's food industry is scattered all over the countryside making it difficult for any firm to have a single store or outlet. The best option for entering this market is through sourcing from multinational companies that have established presence in the Indian market. There are several multinational companies around the world that outsourcing for various products including meat and textile products.

The second challenge is related to business development. The northeast parts of India are witnessing massive growth in terms of food market share. The eastern part of India mainly comprises of states like northeast, Bengal, and Assam are seeing an increasing penetration of retail stores selling snack foods, frozen foods and ready made food items. As per this trend, the northeast is one of the fastest growing regions for food retailing. It has also witnessed a huge rise in home shopping and has become the largest area for home shopping by far.

The third challenge faced by many businesses selling in the domestic market is the shift in purchasing culture. India used to be a very traditional society where purchasing was based on necessity rather than on a whim. Now, the purchasing culture has changed tremendously due to urbanization and globalization. The affluent class has been shifting towards convenience. This is where buying is done to fulfil a fashion requirement or to look good. The challenge here is to change the mind-set of the consumers so that they buy according to need and not according to fashion.

The challenges of the food industry are numerous. But, if a business or an organization wants to survive in the market, it must address all the challenges presented by the market. This will help them stay ahead of their competitors. With the advancements in technology, the food industry can also achieve increased productivity, greater market share, and better profitability. Hence, it is important that organizations take up these challenges and come out with policies and plans to manage these challenges effectively.

Find the best Food Consultants in Chennai

If you are planning to start a food processing industry in Tamil Nadu and looking for food consultants in Chennai, then kindly register with SolutionBuggy, India’s thought leader in the manufacturing sector. 

SolutionBuggy provides you access to expert food processing consultants in Chennai who can help you start your food processing business in an easy manner.

SolutionBuggy also helps existing food processing industries address their business and technical challenges and realign their business strategy to better growth. SolutionBuggy’s food consultants in Chennai provide a wide range of services, including but not limited to market research, product identification, product ideation, development, plant setup, technology adoption, funding, shelf-life improvement, R&D, business development, sales, marketing, supply chain management, etc.